While our data activity has been centred around our pioneering E-File for the last 20 years, our roots are firmly based in database broking, building and development going back over three decades.
Database broking
While most of our activity focuses on our one-of-a-kind E-File, our roots are firmly based in the world of list broking. While our portfolio of data suppliers has been reduced due to an unfortunate combination of buy-outs, closures and (more recently) compromised data quality, we have retained strong partnerships with the leading B2B data suppliers still in operation as well as a selection of high quality trade publishers.
From these varied sources we have multi-channel access to a wide variety of decision maker contacts in both the Private and Public sectors. Despite on-going difficulties, tele-marketing is still proving an effective medium for many sectors and, despite concerns it had passed its peak, emailing remains a highly popular channel in the world of direct marketing, while the traditional postal mailing is actually experiencing an unexpected resurgence.
Regardless of your preferred channel, obtaining the correct data remains fundamental to achieving marketing objectives and sales targets.
We will ALWAYS nominate data based on its suitability and NOT on its profitability.
That is our pledge to you.
Database building
The very limited sources of good quality off-the-shelf data open up exciting possibilities for bespoke list building. Free from the restrictions and conditions of third party lists, a custom built prospect file should provide contact names not listed commercially and therefore not being targetted by competitors!
While ‘Job Function’ is a reliable industry standard selection criteria, not every product and service can be so comprehensively matched to it and a more targetted approach is needed.
CRM databases often contain a highly eclectic variety of actual job titles which can make trying to identify the correct purchasing contact for niche sectors a real headache. When promoting high value solutions there can be more than one decision maker involved in the purchasing process, so picking up the phone and just asking for those contact names will maximise your chance of achieving success.
Even the most creative and powerful marketing message can fail unless the right people are being targetted.
GRS has the resources and experience to confidently build the precise file you need to boost your sales while keeping well within the GDPR and all relevant data protection parameters.
Email broadcasting
Once you have selected and secured your database, you have the option to take delivery of it in-house for total hands-on control of your campaign(s). Alternatively, we can manage the process for you and handle everything from full creative design, the delivery and response processing, leaving you free to concentrate on incoming sales and enquiries.
Telephone research
The popular opinion that the phone is largely redundant in the world of sales and marketing is routed in the misguided fixation on ‘cheap, fast and easy’…and rarely is anything of high quality when it is any of those things. We strongly recommend picking up the phone in order to secure the most up-to-date prospect data if the required contacts are not readily available off-the-shelf from a reliable source.
You may already have a prospect database that you want to clean or develop.
Understandably, you could have neither the time nor resources to spare – then just call us!
It is what we have always done consistently well. And we can do it for you too.
Contact us to find out how our services can work for your business