What you really need to know when buying data:

Because of the limits and restrictions we set to best preserve data integrity and avoid over-use, subscribing to any one of our E-Files involves leasing the file in its entirety.

However, when it comes to Data Broking from external sources, there are rarely any such restrictions and so the following selection criteria can be applied…

Geography (region, county, postcode)
Trade group (2 digit SIC)
Businss activity (5 digit SIC)
Number of staff (‘on site’ or ‘nationwide’)
Type of site (‘Head Office’, ‘single site’, branch, etc.)
Turnover (not always available)
Job function* (decision maker contact)

* Do not get too hung up on job titles as this may limit the scope and depth of your audience

SIC code doc

GRS will never supply any dataset from any source that does not meet full current GDPR specifications.

From the outset of any enquiry/order we will advise on all the relevant considerations on all data formats, including TPS/CTPS screening for tele-marketing data.

One common misconception concerning email marketing is that ‘opt-in’ is a prerequisite. But for most B2B data it is not. So long as your prospect is at a registered company (Ltd, Plc, LLP, etc.) it is only necessary that you provide a clear ‘opt-out’ (unsubscribe) facility within your email. This also applies to prospects in the Public Sector.

However, prior opt-in consent is a legal requirement when emailing unregistered entities such as Sole Traders and unlimited Partnerships.

Naturally, pricing is always an important factor when buying data but there are certain equally important points that need to be considered.

Everybody loves a bargain but the lower the price of the data, the more times it needs to be sold to make it economically viable. Also, the lower the price, the lower the provider’s allocated research and maintenance budget probably is too – which should be a warning sign.

Our three decades working in the data business has taught us that the old saying “You get what you pay for” must always be the starting point when it comes to assessing value for money.

There is another old saying about comparing “apples with apples” so when you compare pricing options you should do so with a thorough understanding of what each of those options actually include.

When it comes to our data broking services GRS does not generally add mark-up, but instead we prefer to work on the commissions and broker discounts provided by our suppliers.

But this we pledge to you: GRS will NEVER recommend any data based upon its profitability but ONLY on its suitability to your campaign and project objectives.