Facilities, Health & Safety and Environment
Key decision makers, buyers, influencers and specifiers across thousands of the UK’s largest industrial, business and commmercial sites
GRS is one of the last remaining sources of original content in the DM industry and the only one whose entire compilation and maintenance process is still 100% ‘eyes-on’ manual and 0% ‘cold’ or automated. Expensive and time consuming? Yes, but worth it.
We are also the only one that specialises in all three of these key sectors.
Driven by the twin goals of reducing cost and minimising effort, the most recent form of database compilation is simple internet data scraping. Hiding behind fancy terms such as ‘AI’ and ‘live data feeds’, these new and fashionable data harvesting techniques are already (and deservedly) being called into question as they are failing to deliver the accuracy and quality they promise, while stretching all GDPR rules to breaking point. So, buyer beware!
A UNIQUE CONCEPT AND STRATEGY
This pioneering database was launched in 2003 for a small syndicate of sponsors, each one active in a different line of business but all of them targeting either ‘Facilities’ or ‘Health & Safety’ decision makers.
By sharing the sizeable database build budget between them, they could each own a new bespoke marketing tool for less than it cost at the time to lease any other type of off-the-shelf B2B contact file from the list rental market…
WHAT ABOUT MAINTENANCE?
Regardless of what form of data collection is employed, all information has a limited shelf life and will inevitably decay without a reliable and on-going updating process.
This is the crucial area in which The E-File stands apart from other B2B databases…
ARE THERE CHEAPER OPTIONS?
Any marketing manager seeking to undertake the daunting project of such detailed telephone research from scratch would require a considerable budget followed by substantial ongoing maintenance costs.
The simple fact is that there really are no short-cuts when it comes to any database creation and maintenance…
Contact us to find out how our unique E-File can work for your business